LinkedIn was launched way back in 2003 by Reid Hoffman and a group of talented people who were from PayPal and Socialnet.com. LinkedIn’s main office is located in Mountain View, California, which is the same location as Google. LinkedIn boasts offices across America and two locations in Europe. LinkedIn’s initial public offering (IPO) back in May of this year created quite a buzz in the market since the stock performed better than expected in its first day. LinkedIn claims it has 116 million users signed up and leads the way for corporate people to make social media connections. I’ve had my LinkedIn account for a few years now and I’ve made some great connections with people in business. LinkedIn allows you to build your profile that can double as a resume or a business card. I only have the basic free account so I’m able to see a few people who view my profile and I get seen by some interesting folks in the business world. For a monthly / yearly fee, LinkedIn offers an upgrade to your profile for three categories. Their subscription plans are as follows: Business, Business Plus, and Executive. They range in price and access that each comes with.
LinkedIn allows you to edit and view your profile. You can establish a public profile with a vanity url that you can include on your resume. LinkedIn allows you to receive and give recommendations for , and the paid option of a profile organizer. We’ve all heard of the six degrees of separation. LinkedIn provides you with network statistics that branch off from your primary first degree connections. For instance I have 82 1st connections, and LinkedIn tells me that I have 45,400+ connections two degrees away that can be reached via Friends of friends; each connected to one of your connections. LinkedIn goes on to inform me that I have 3,930,800+ possible connections in which I can reach these users through a friend and one of their friends. If you upgrade your LinkedIn account they offer InMail in which LinkedIn claims that I can directly contact 135,000,000 LinkedIn users if I go this route.
LinkedIn provides the user to join groups created by LinkedIn users that share a similar trait such as a position at a job or an organization such as local LinkedIn users. I happen to belong to quite a few groups and I enjoy scanning them for information and occasionally I’ll drop a comment here or there whenever I feel it’s necessary. If you join a LinkedIn group, it’s an excellent way to network in your local community. I just so happen to know a guy who is the head of a local organization that meets once a week with entrepreneurs from the surrounding area. I highly suggest you checkout LinkedIn groups the next time you sign in. LinkedIn has a tab where the user can search for jobs that are typically posted directly by hiring managers. I’ve seen quite a few recruiters on LinkedIn for various large corporations around the country. LinkedIn now features something they deemed Career Explorer that attempts to help the LinkedIn user map out their career path and zero in on the ideal job titles they should be applying for based on the LinkedIn user’s background. LinkedIn has a standard inbox where the LinkedIn user can send and receive internal messages to their primary 1st degree connections. I utilize the LinkedIn inbox frequently when conversing with my 1st degree connections. The inbox is an excellent way to handle business without having to provide your email to your connections. One of my favorite features of LinkedIn has to be the company follow function. It allows the LinkedIn user to follow companies all across the country Below are just a few of the companies that I currently follow via LinkedIn.
LinkedIn Today provides the LinkedIn user with current news from around the world which is powered by Twitter. You can opt to follow an assortment of nationally recognized media sources to custom tailor your LinkedIn news feed with.
Lastly, LinkedIn offers a variety of items available to the LinkedIn user under the more tab.
To date LinkedIn is the most powerful and respected social media network for professionals.