How influential are you on the internet? That is the question Klout is trying to answer. I joined Klout when I was invited to their Beta after discovering their site through a start up list blog I read. I wasn’t quite sure what to make of the site at first since you could only link your Twitter and Facebook accounts to it. I’m not a big fan of Facebook so I hardly use my account. On the other hand, Twitter is where it’s at for me. I’ve been a heavy user of Twitter since 2008 under various handles but jason_. I’ve watched Klout grow and the media attention increase as the months go by. As your Klout score increases you unlock perks made available through certain advertisers. So far I’ve grabbed the perk for the TNT show Falling Skies, where I received a cool survival package of a army compass, army canteen, army field nap satchel, and army style cap and this stuff isn’t cheaply made either. The other perk I snagged was an invite to the U.S. release of Spotify. I’ve enjoyed this perk quite a bit and I was even able to earn a full month of the premium service when I got five people to sign up under my referral link.
Klout now allows you to link your Klout account to your Twitter, Facebook,LinkedIn, Foursquare, You Tube, Instagram, tumblr., Blogger, Last.fm, andFlickr accounts. I’ve seen where connections to Google +, Quora, yelp,posterous, and WordPress are coming soon. Each connection you make to your Klout account will increase your influence therefore increasing your overall Klout score. As you see I’ve got each one tied to my Klout account with the exception of Instagram because I don’t own an iPhone yet, which will change soon. Recently, I’ve read where Klout is being used by hiring managers to find talent to gauge the applicant’s social media influence.
Your Klout account is broken down into the following:
Score Analysis – Your Score – The Klout Score measures influence on a scale of 1 to 100.
Network Influence – Network indicates the influence of the people in your True Reach.
Amplification Probability – Amplification indicates how much you influence people.
True Reach – True Reach is the number of people you influence.
Klout also provides the user with the following information:
Topics – these are the topics that Klout feels you’re influential about to your connections.
Influencers – shows who you influence and who influences you.
Lists – You can build a list of people on Klout – for example I havehttp://klout.com/#/JoeFernandez – who is the CEO and Cofounder of Klout on my list that I just started yesterday,
Klout Style – You are a Specialist – You may not be a celebrity, but within your area of expertise your opinion is second to none. Your content is likely focused around a specific topic or industry with a focused, highly-engaged audience.
Achievements – So far I’ve managed to earn the Klout OG – “You’ve been around the block with us and then some. Thanks for being there in the early days and sticking it out. Just kick it a while longer and see how far we go. Or else…” and
Summer of Klout – “Way to go! Your Klout Score braved the dog days of summer and still came out on top! Maybe it’s time for a vacation?”
If you wish to display your Klout score on your blog or website you can grab a widget from here http://widgets.klout.com/
Currently my Klout style is…
Your Klout style will vary as your Klout score goes up or in some cases down. I use a handy Klout extension for Google Chrome that displays the Klout score for each person / company in your Twitter feed as shown in the screen shot below.
I can see how companies can easily utilize Klout to market new products via Klout perks to those who are more influential across the internet. It’s quite entertaining to see just how much what you say and do on the internet can determine your Klout score in either direction. Klout has made me think much more about the content I post and how I go about doing it as well. I suppose only time will tell if Klout will continue to be a benchmark for social media influence.